Goal:

Contributed to empowering South African youth through strategic communications and fundraising initiatives.

Responsibilities as a marketing & communications intern include:

Spearheaded a month-long social media marketing campaign that raised over $40,000 for GCA programs.

Supported the virtual Global Gatherings Speaker Series by managing logistics to ensure a seamless attendee experience.

Redesigned and updated GCA’s Wikipedia page to enhance its online presence.

Regularly drafted and scheduled engaging social media content and proposed innovative ideas to boost visibility through earned media, outreach, and digital campaigns.